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Coppell Launches Workforce Transit Program in Partnership with DCTA; Lyft

Local businesses will soon have another convenient and low-cost transportation option to offer their employees to assist them with their work commute. The Work Hard, Get A Lyft program is a partnership between the City of Coppell, Denton County Transportation Authority and Lyft that provides first- and last-mile transportation to employees who work at businesses located within the city limits of Coppell. The year-long test program launches October 1, and will feature heavily discounted Lyft rides to and from local businesses and designated public transit stops around Coppell.

"We started this discussion about workforce transit several years ago when numerous businesses came to us expressing concern about transportation for their employees," said Mindi Hurley, Director of Community Development for the City of Coppell. "We're excited to provide this program to help our local businesses and their employees."

To participate in the program, local businesses simply need to contact the City to sign up and receive a unique Lyft promotional code to share with employees. Starting October 1, employees can use the Lyft app and promo code to request rides between work and five area transit stops including Trinity Mills, Belt Line and Hebron rail stations as well as the Saintsbury and Belt Line and Regent and Royal bus stops.

Average rides will cost $12-$15 with the rider covering the first $2 and the City paying for the rest, up to $15. Along with low-cost, the program is also flexible, allowing employees to share rides and use Lyft from 4 am – Midnight, seven days a week, excluding major holidays.

This flexibility also lends itself well to the testing aspect of the program. The City will be able to gather 12 months of data to determine demand, usage, and the best long-term solution, while also using that data to adjust program elements throughout the year to best serve businesses and their employees.

"We encourage employers to take advantage of this opportunity and sign up for the program," Hurley said. "Not only will they be able to provide a great perk for their employees, but they will also be able to contribute to the success of a program created to help them acquire and retain quality employees."

If you are a local employer and would like to sign up for the Work Hard, Get A Lyft program, please contact Mindi Hurley at mhurley@coppelltx.gov. For complete program information, please visit coppelltx.gov/workhard